2014 | Identity, UX/UI/web
RUGGINE (italian for RUST) is a hidden shelter in a small alley in the heart of the city of Bologna. Managed by four guys, it’s a place where you can sip wines and cocktails or eat simple tasty dishes.
Inspired by WWII signs found under the portici of Bologna and traditional art-deco typography, I designed the brandmark: the rustic, rough look of the walls and furnishing elements have helped to corroborate its identity with a vital visual atmosphere, hot and restless.
RUGGINE is living metal, which ceases to be cold and still, and seethes in the act of corrosion.
Lots of different textures were selected and used for business cards to show the many facets of the brand, as every piece of rust is different from any other.
I also designed a one-page website that collects information about RUGGINE and aggregates social updates from Facebook and Instagram: in this way it is always updated with the latest photos and content. You can take a look at www.ruggine.bo.it