2014 | Identity, UX/UI/web
RUGGINE (italian for RUST) is a hidden shelter in a small alley in the heart of the city of Bologna. Managed by four guys, it’s a place where you can sip wines and cocktails or eat simple tasty dishes.
Inspired by WWII signs found under the portici of Bologna and traditional art-deco typography, I designed the brandmark: the rustic, rough look of the walls and furnishing elements have helped to corroborate its identity with a vital visual atmosphere, hot and restless.
RUGGINE is living metal, which ceases to be cold and still, and seethes in the act of corrosion.