2014 | Identity, UX/UI/web
RUGGINE (italian for RUST) is a hidden shelter in a small alley in the heart of the city of Bologna. Managed by four guys, it’s a place where you can sip wines and cocktails or eat simple tasty dishes.
Inspired by WWII signs found under the portici of Bologna and traditional art-deco typography, I designed the brandmark: the rustic, rough look of the walls and furnishing elements have helped to corroborate its identity with a vital visual atmosphere, hot and restless.
RUGGINE is living metal, which ceases to be cold and still, and seethes in the act of corrosion.
Photos by Alice De Ferrari and Giulio Bordonaro.