2019-2021 | Identity, Motion, UX/UI/web
ICONS is a leading nonprofit organisation in science communication, social and business innovation, with more than 20 years of experience in developing EU-funded research projects.
In 2019, the organisation started a rebranding process to clarify its brand architecture, harmonising all the legal entities, departments and activities under a single brand.
The project involved a multidisciplinary team and took almost two years in the making, from field research to the application of the identity system on all the major touchpoints.
In line with ICONS’ open view of culture, inspiration for the brand identity concept came from a multitude of sources, including music, astronomy, history and biology.