2012-2014 | Adv/Promo, Editorial, Identity
Football is a contemporary epic: players are heroes and warriors, matches are battles. This is the concept which guided the design for Juventus social environment. This is clearly expressed in the photographic style we crafted: slightly desaturated, with enhanced contrast. Supporters are a fundamental part of this epic narration too, as they’re always visible in the main texture together with their idols.
I managed Juventus social identity (including Facebook, Twitter, Instagram, Google+) working as Senior Designer for We Are Social from 2012 to 2014. During this period we launched several successful campaigns and initiatives for fans, such as #LoveJu, the world’s first social media choreography.