X Factor Community 01 - The logo

X Factor Community

Second screen social game

2012  |  Adv/Promo, UX/UI/web

X Factor is the most famous music talent show in the world: for its 6th italian edition in 2012, Sky asked We Are Social an activity to engage fans on social networks.

We created a multi-platform game to play before, during and after the show: during the week users had the chance to answer quizzes, polls and create their own fantasy team; while during the show the game acted as second screen either on Facebook and mobile devices, allowing users to vote talents, get news and participate with a real-time applause meter. Every single action gave points and badges to users, who could compete with their friends and win tickets for the live show every week.

I was in charge of the user interface design for the Facebook app, defining also the user experience and drawing the complete set of icons and badges.

X Factor Community 02 - Main page layout
X Factor Community 03 - Quiz page layout
X Factor Community 04 - Dashboard layout
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X Factor Community 05 - Badge notification