2009 | Identity
I designed this logotype for a group of literature lovers, writers and poets. Their project included a website and a fanzine as a showcase and lab for short novels and poems, so I intended the logotype mainly as a magazine/web header.
The word Finzioni is the italian translation for Ficciones, Jorge Luis Borges’ masterpiece. So I tried to mantain the same fantastic and surreal atmosphere by drawing a logo inspired by a Magritte’s painting, La Voix des airs. The three floating spheres resemble the three dotted letters in the word Finzioni and suggest a sense of mystery and enigma that perfectly suited the group’s inspiration.
This logo is featured in Logo Design Vol.3 book, edited by Julius Wiedemann (TASCHEN, 2011), together with Nerd logo.