Finzioni 01 - Logo Header


Surrealist logo for literature lovers

2009  |  Identity

I designed this logotype for a group of literature lovers, writers and poets. Their project included a website and a fanzine as a showcase and lab for short novels and poems, so I intended the logotype mainly as a magazine/web header.

The word Finzioni is the italian translation for Ficciones, Jorge Luis Borges’ masterpiece. So I tried to mantain the same fantastic and surreal atmosphere by drawing a logo inspired by a Magritte’s painting, La Voix des airs. The three floating spheres resemble the three dotted letters in the word Finzioni and suggest a sense of mystery and enigma that perfectly suited the group’s inspiration.

This logo is featured in Logo Design Vol.3 book, edited by Julius Wiedemann (TASCHEN, 2011), together with Nerd logo.

Finzioni 02 - Published on Logo Design Vol.3
Finzioni 03 - René Magritte, La voix des airs
Finzioni 04 - Compact Logo
Finzioni 05 - Quote from Jorge Luis Borges