2011 | Product, Research
Amie Sans is an obscene font. It’s all about friendship, love, sex and casual relationships between glyphs. It was crafted in May 2011 as a personal research project on heavy sans-serif fonts, with counters reduced to wedges and glyphs overlapping each other. Amie Sans cannot be coded as a digital font due to this overlap, because each glyph’s shape is determined by the shape before it: every line of text has to be hand-composed and carefully spaced.
Amie Sans was then used as logotype for a music blog called Music is my friend with benefits and its summer compilations. It was the perfect choice, thanks to its powerful and compelling look with an indie-rock touch.