Games we'll never play

Games we’ll never play is on display from 6 to 12 June 2022 at BASE Milano, inside We Will Design international exhibition.

Games we’ll never play is a collection of recreational activities for computers, robots and AIs. It is a playroom for the age of intelligent machines.

The series of speculative objects and installations illustrates how some classic games could become aberrant, boring or frustrating, if recalibrated to be played by very skilled machines, deaf to the needs of us human players.

What if AI decided to take part in human tabletop games by rewriting their mechanics? Would we still be able to have fun, win or even just understand these new rules? The project's aim is to highlight some of our human limitations, tics and fears by using supposedly harmless playful devices.




This is not a duo, it’s the joint journey of two designers. We're fascinated by complexity as an intellectual challenge and strive for simplicity as the product of creativity and good design. We value the ethics and integrity of our work above all: every element should be meaningful, honest, harmonious with the whole.


Giulio is an award-winning designer with specialization in branding, user experience and publishing. For the past 15 years he has worked with institutional and private world-class brands. He teaches undergraduate courses in the field of brand design and future scenarios at NABA (Nuova Accademia di Belle Arti) in Milan, exploring generative art, neural networks and web3.


Nicoletta is a brand designer with a focus on packaging, UI and UX. She worked in the luxury field during the master degree. After graduation, during COVID pandemic, she decided to pursue her real passion, becoming a brand designer. After two years in the field, she’s consultant for international communication agency, professor’s assistant, work in progress exhibition creator.

With the friendly participation of: Maura Saccà, Davide Ciadamidaro